Conversion Rate with Social Bounce
Lower CPC on Facebook Ads
CTR in comparison to email marketing
Época Cosméticos is a brazilian cosmetics retail company specialized in luxury makeup and perfumes. The "carioca" brand was born in Rio de Janeiro, in 1991, and managed to gain market share in a highly competitive landscape by focusing on creating a real relationship with their customers.
In order to keep up with the competition, Época Costméticos partnered with Social Miner and Zanox. The goal was to have a better understanding of their customers' purchase profile and consequently optimize their conversion rates while reducing the Marketing department's costs.
By using Social Bounce, Social Miner's lead acquisition product, they managed to connect 10% of all visitors that were about to leave their website and turned them into leads.This strategy allowed them to know their conusmers' profile and also attach this information to their purchase behavior. Now, Época Cosméticos know that Ana is a 33 year-old woman with curly hair and light skin. This data made it possible for them to crete highly customized automated campaigns.
Época Cosméticos benefited from Social Miner's integrations to optimize their Facebook Ads campaigns. They exported lead bases that were already segmented by our algorithms to create a customized audience at Facebook. By doing so, they created integrated campaigns using many channels and reduced their Facebok CPC (cost-per-click) in 50%.
Encourage the non-buyer visitors to connect with your brand and increase your conversion rate
Send personalized marketing campaigns via Facebook Notification and engage with your audience
Deliver humanized messages to visitors who are navigating on your website and to encourage impulsive buying