Average CTR of Social Miner's campaigns
of all Black Friday's purchases were a direct result of engagement campaigns
From the start, Natura based its growth on producing sustaintable products and investing in a human-to-human business model. They built an empire of passionate woman who sold their products to customers in the smallest cities in Brazil.
In order to bring the strong customer relationship culture that was built over the years by the sales representatives to the digital world, Natura partnered with Social Miner. The goal was to use artificial intelligence to understand who were their online customers and also using People Marketing to engage with them.
We used the website's traffic to generate leads. This was the first step towards understanding the purchase behavior and the demographic profile or our public. Within six months, we managed to convert 600.000 visitors into connected customers with an average conversion rate of 15%.
We used People Marketing to have a better overview of our public. This data was later used to segment our automated marketing campaigns. What we learned is that the customization paid off: we managed to increase the repurchase rate over time and keep an average CTR of 36%.
In order to build a real relationship in the digital world, Natura created a cross-channel communication strategy among their e-commerce, their blog and their institutional website. By doing that, we estimulated our customers to buy different products based on the content they are reading in Natura's blog.
Encourage the non-buyer visitors to connect with your brand and increase your conversion rate
Send personalized marketing campaigns via Facebook Notification and engage with your audience
Connect your visitors via Google Chrome and send push notifications via desktop and mobile in order to increase your engagement and conversion rate
Deliver humanized messages to visitors who are navigating on your website and to encourage impulsive buying